This course is a one-stop problem-solver for todays busy executive. Its a working guide to help you quickly pinpoint in the complex world of business. What to look for What to do What to watch out for How to do it Youll find concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate any business-related problem. Throughout, youll find this course practical, quick, and useful. Part I takes you through the world of business strategy, management, marketing, and legal environments of business. Part II covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to business people are foreign exchange rates, currency risk management, political risk, and international sources of financing. It also covers the use of information systems and information technology (IT) in all phases of business and in all functional areas to analyze and solve business problems in the "real world." This course has been designed in question-and-answer format in order to address the pertinent issues that come up during the course of business.
I. Define the key element of a mission statement? II. Recognize some organizational strategies such as SWOT analysis and Porters competitive strategies. III. Identify the types of management decisions and the steps to be followed in the decision-making process. IV. Recognize some useful management techniques and tools such as break-even and profit analysis, aggregate planning strategies, scheduling, and project management and control. V. Recognize how the Just-in-Time (JIT) Inventory Management System works as compared to traditional inventory planning concepts. VI. Identify requirements for manufacturing resources planning process. VII. Identify attributes of several different methods of quality control, including Total Quality Management (TQM) and ISO 9000. VIII. Recognize the advantages and disadvantages of different group decision making techniques, such as brainstorming and Delphi techniques. IX. Identify the 4Ps of the marketing mix. X. Recognize the role of product positioning and planning in marketing. XI. Recognize techniques of marketing research.
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