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Marketing - Mastering the Process - 2014 (Text Based)

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Course Description

This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy are discussed, such as consumer behavior, completion, and regulating forces. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.

Learning Objectives

I. Recognize the definition of the marketing management concept. II. Recognize the characteristics of good planning and development to help avoid product failure. III. Identify traits of different pricing approaches. IV. Recognize guidelines used to manage the sales force. V. Identify the retailers approach to channel leadership. VI. Identify how interactive marketing creates customer value, customer relationships, and customer experiences.

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Learning Format 10.0 Hours
Self-Study / On-Demand

Credit Type(s)
Marketing Management Advisory

Knowledge Level
Overview