A search engine of every*online CPE course.

The CPA's Guide to Business Marketing and Management Strategies

Provided by:

Course Description

This course describes the factors and steps involved in the marketing process. The material explores consumer behavior and the level of psychological involvement required for consumers to make certain purchases. This course also explores a frequently researched area of behavioral science: human behavior in the workplace, also known as "organizational behavior." Management Science is the name given to the study of organizational behavior, including problem-solving methods, theories of motivation, and effective management practices.

Ratings and Reviews

To review this course, please login.

Please Review This Course

Overall Quality

Instructor

Usefulness

150 Characters Minimum

Submit
Course Information

Overall Quality

(0)

Instructor

(0)

Usefulness

(0)
Add to Transcript Write Review

Learning Format 2 Hours
Self-Study / On-Demand

Credit Type(s)
Management Advisory Marketing

Knowledge Level
Intermediate