This CPE course is included in the 50+ hours of CGMA Strategic Management Accounting . It can also be purchased individually or as a part of Strategy Development and Implementation This CPE course assesses the power of customers and suppliers and suggests suitable strategies for dealing with them. It explores the upstream and downstream facets of supply chain management (SCM) and electronic means of interaction. It addresses relationship marketing and the six key markets on which organizations should focus. It investigates customer account profitability (CAP) and customer lifetime value (CLV). The course also analyses customer behavior and methods of acquisition, retention, and extension. It ends with a look into brand strategy. Topics Discussed: Strategic supply chain management Implications of interactions with the external environment for management accountants and the management accounting system The customer portfolio: Customer analysis and behavior, including the marketing audit and customer profitability analysis as well as customer retention and loyalty. Building strategic alliances with stakeholders.
Recall key supply chain management concepts Identify ways to analyze the customer portfolio, including customer profitability and behavior, and customer retention and loyalty. Identify ways to build strategic alliances with stakeholders.
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