This course is a primer for aspiring small business owners and entrepreneurs. The course explores step-by-step procedures necessary to set up and manage a small business. Topics include the development of the business plan, market entry strategies, organization and management, financing, Internet marketing, and software, and critical factors for small business owners and entrepreneurs.
Identify factors in buying an existing business. Recognize methods for determining how much to pay for a business. Identify important factors for a new business location. Recognize the key sections a business plan and how it can be used. Identify options and strategies available for small business financing. Identify the advantages of leasing vs. purchasing assets. Recognize methods for maximizing working capital and improving cash management. Identify processes for inventory management and control. Recognize elements of different business structures. Identify items within legal contracts. Recognize the value of patents and where to register a trademark. Recognize financial records necessary to improve internal controls. Identify different financial ratios useful for financial analysis. Recognize major elements in business costs. Identify some elements of different taxes. Recognize different components of a marketing research. Identify the advantages of new product introductions. Recognize social media as it applies to marketing. Identify key factors in creating a pricing strategy. Recognize factors to consider when selecting insurance policies. Identify software useful for a small business. Identify advantages of different staffing strategies. Recognize the advantages and requirements of different business organizations.
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