Strategic vision and action are necessary to enhance a company's competitive superiority, achieve superior performance, and improve its value. Strategic Management introduces, explains, and analyzes the activities needed to develop, select, implement, and evaluate a firm's competitive strategy. This course focuses on both the content of a firm's strategy and the process by which this strategy is developed and executed. This course is designed to illustrate development, formulation, implementation, and evaluation of business strategy. Emphasis is placed on the need for awareness of, and accommodation to, changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.
Chapter 1:Strategic Management: An Overview 1. Recognize the characteristics of a powerful corporate strategy. 2. Identify the elements of an organization's guiding philosophy, mission, and strategic vision. 3. Recognize the reason for objectives and organizational policies. 4. Identify the elements of the strategic management process.
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