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Pricing Strategy

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Course Description

This CPE course is included in the 60+ hours of Financial Performance Management Program .It can also be purchased individually or as a part of Financial Decision Making This CPE course explores alternative strategies for one of the most important decisions made by managers: the pricing of its products or services. This course includes in-depth information on the price elasticity of demand, and factors affecting price elasticity. It examines the profit-maximization model and its limitations, as well as procedures for price optimization. In addition, this course includes pricing strategies based on cost total cost-plus pricing, marginal cost-plus pricing, and the marketing-based pricing strategies. Topics Discussed: Price elasticity of demand Factors affecting price elasticity The profit-maximization model Procedure for establishing the optimum price of a product The tabular approach Limitations of the profit-maximization model Pricing strategies based on cost: Total cost-plus pricing Marginal cost-plus pricing Criticism of marginal cost-plus pricing Marketing-based pricing strategies The product life cycle

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Learning Format 4.5 Hours
Self-Study / On-Demand

Credit Type(s)
Business Mgmt & Org

Knowledge Level
Intermediate