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The Pocket MBA: Concepts and Strategies

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Course Description

This course is a one-stop problem-solver for todays busy executive. Its a working guide to help you quickly pinpoint in the complex world of business.

Learning Objectives

Define the key element of a mission statement?. Recognize some organizational strategies such as SWOT analysis and Porters competitive strategies. Identify the types of management decisions and the steps to be followed in the decision-making process. Recognize some useful management techniques and tools such as break-even and profit analysis, aggregate planning strategies, scheduling, and project management and control. Recognize how the Just-in-Time (JIT) Inventory Management System works as compared to traditional inventory planning concepts. Identify requirements for manufacturing resources planning process. Identify attributes of several different methods of quality control, including Total Quality Management (TQM) and ISO 9000. Recognize the advantages and disadvantages of different group decision making techniques, such as brainstorming and Delphi techniques. Identify the 4Ps of the marketing mix. Recognize the role of product positioning and planning in marketing. Recognize techniques of marketing research. Identify marketing strategies including channels, branding, new product development, and advertising. Identify the elements of a legally binding contract. Identify remedies available if there is a breach of contract. Recognize bankruptcy laws and how it works. Recognize what consumer credit protections are available. Recognize negotiable instruments, agents and deeds. Identify elements of employment labor laws and business torts. Recognize economic objectives and economic and monetary indicators. Identify elements of monetary system. Recognize some characteristics of the economic events. Identify unique aspects about the financial management of a multinational corporation (MNC). Identify terminology used in the foreign exchange market. Recognize three different types of foreign exchange exposure and methods to manage it. Recognize the methods for dealing with political risk. Identify international sources of financing. Identify computer technologies available for business. Recognize characteristics of management information system (MIS), decision support systems (DSS), and executive information systems (EIS). Recognize the basic concepts and applications of artificial intelligence (AI) and expert systems (ES). Identify the role of extensible business reporting language (XBRL) and wireless technologies.

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Learning Format 13.0 Hours
Self-Study / On-Demand

Credit Type(s)
Business Mgmt & Org Management Advisory