This CPE course is included in the 50+ hours of CGMA Strategic Management Accounting . It can also be purchased individually or as a part of Strategy Development and Implementation This CPE course examines information systems management, including data mining, data warehousing, and Big Data. It provides information on marketing for information systems and discusses the implementation of a knowledge management strategy. Topics Discussed: The classifications of knowledge. Learning organizations. Knowledge management systems and knowledge-based organizations. Competing through exploiting information rather than technology (e.g., use of databases to identify potential customers or market segments, and the collection, analysis, storage and management of data). Contemporary developments in the commercial use of the internet (e.g., e-business, virtual organizations and Web 2.0, Big Data, social and other forms of digital marketing). The role of Big Data and digitisation in knowledge-based organizations.
Identify methods to exploit information to gain competitive advantage, including the collection, analysis, storage and management of data. Recognize the strategic and competitive impact of information systems, including Big Data. Recognize knowledge management systems and knowledge based organizations.
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