A manager's success depends largely on his or her ability to manage a company's assets. This mission is complicated by the interdependent nature of a company's finances. One short-term financial problem, such as a cash flow shortage, can cause a longer-term credit problem, such as denials for bank loans. The successful manager must be able to quickly identify and resolve such short-term problems in order to prevent their long-term deleterious effects. This course is intended for effective business managers and entrepreneurs. Covering every facet of the daily management of a business's finances, it is designed to help managers pinpoint, remedy, and prevent business and financial problems. In each case, it also points out potential ripple effects-the ways in which a problem in one sector can disrupt operations in other areas.
Chapter 1:Pricing, Sales, and Advertising Miss Margins 1. Recognize signs in the concept of revenue base erosion. 2. Identify irrelevant cost factors when evaluation special orders. 3. Identify causes of a high level of merchandise returns that can affect business profits.
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