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The Pocket MBA: Concepts and Strategies

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Course Description

You'll find concepts, guidelines, and rules of thumb to help you conceptualize, analyze, and evaluate any business-related problem. Throughout, you'll find this course practical, quick, and useful. Part I takes you through the world of business strategy, management, marketing, and legal environments of business. Part II covers the economic issues of interest to business managers because they have a significant impact upon corporate success or failure. As companies go global, some relevant issues of concern to business people are foreign exchange rates, currency risk management, political risk, and international sources of financing. It also covers the use of information systems and information technology (IT) in all phases of business and in all functional areas to analyze and solve business problems in the "real world." This course has been designed in question-and-answer format in order to address the pertinent issues that come up during the course of business.

Learning Objectives

Chapter 1 BUSINESS STRATEGY AND OPERATIONS MANAGEMENT Upon completion of this chapter, you will be able to Outline the key elements of a mission statement? Develop an organizational strategy using The Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis and describe Porters competitive strategies. Summarize the types of management decisions and the steps to be followed in the decision-making process. List some useful management techniques and tools such as break-even and profit analysis, aggregate planning strategies, scheduling, and project management and control. Chapter 2 GENERAL MANAGEMENT Upon completion of this chapter, you will be able to Outline the steps in the planning process. Demonstrate how the Just in Time (JIT) Inventory Management System works as compared to traditional inventory planning concepts. Define continuous improvement (CI). Discuss quality control, TQM, and quality costs. Compare the advantages and disadvantages of group decision making. What is brainstorming and how is it used? What functions do centralization and decentralization perform? What is the graphic rating scales performance evaluation method? What are behaviorally anchored rating scales (BARS)? List the types of common compensation method and discuss how successful they are Chapter 3 MARKETING Upon completion of this chapter, you will be able to State the role of products and services in marketing. Discuss the 4Ps of the marketing mix. List the steps following in marketing research. Explain marketing strategies including channels, branding, new product development, and advertising. Compare and contrast services and products in terms of marketing strategies. Chapter 4 BUSINESS LAW Upon completion of this chapter, you will be able to Outline the elements of a legally binding contract. List some remedies available if there is a breach of contract. Define bankruptcy and demonstrate how it works. Discuss what consumer credit protections are available. Describe how rules under the U.C.C. differ from common law. Define a negotiable instrument. Explain the types of protections available with respect to ongoing employer/employee relationships. Outline employment labor laws. Chapter 5 ECONOMICS Upon completion of this chapter, you will be able to Differentiate between microeconomics and macroeconomics. Keep track of the economy with economic and monetary indicators. Distinguish between easy money policy and tight money policy. Summarize some problems surrounding the federal deficit and the unfavorable balance of payments. List the pros and cons of a strong dollar (appreciation in foreign exchange rate) and a weak dollar (depreciation in foreign exchange rate). Chapter 6 MULTINATIONAL BUSINESS AND FINANCE Upon completion of this chapter, you will be able to What is unique about the financial management of a multinational corporation (MNC)? List popular financial goals of MNCs. Determine what types of foreign operations are right for you. Outline three different types of foreign exchange exposure. Identify some ways to reduce exchange risk. Analyze foreign investments? Explain the methods for dealing with political risk? Identify international sources of financing. Chapter 7 INFORMATION TECHNOLOGY (IT) AND COMPUTER APPLICATIONS TO BUSINESS Upon completion of this chapter, you will be able to Identify computer technologies available for business. Compare and contrast management information system (MIS), decision support systems (DSS), and executive information systems (EIS). Demonstrate how to manage your information resources. Outline the basic concepts and applications of artificial intelligence (AI) and expert systems (ES). State the role of extensible business reporting language (XBRL). Discuss how wireless technology means for CEOs, CIOs and users.

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Learning Format 16.0 Hours
Self-Study / On-Demand

Credit Type(s)
Business Mgmt & Org Marketing

Knowledge Level
Overview