Retailing, the business of selling consumer goods to final consumers, is constantly changing. Retailers are particularly affected by changes in the consumer population; in the economic, social, technological, and political environment; and in competitive conditions. This course teaches you the main requirements of effective retail management: personal qualifications of management; an adequate financial structure; necessary physical facilities; effective policies and procedures; and competence, loyalty, and productiveness of personnel. Also discussed are online retailing strategy, improving Internet presence, and future changes in retailing.
I. Recognize the importance of retailing to the U.S. economy. II. Identify advantages and disadvantages of online retailing, and methods to improve an online business. III. Recognize attributes of successful retail businesses. IV. Identify the basic factors in choosing a retail location. V. Recognize some of the major causes for job dissatisfaction and employee complaints. VI. Identify merchandise resources. VII. List the basic types of unit control systems.
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