This course provides practitioners with a logical, clearly written, and yet truly insightful guide for advising clients how to recognize the wealth of revenue-producing opportunities that are hiding just below the strategic surface of their firms. Subjects include: intellectual capital, embracing intrapreneurship, intellectual asset management systems, developing legal strategies, best practices for monetizing intangible assets, and the future of world-wide innovation.
To identify and measure a companys true intrinsic value To create leadership and governance principles for fostering a culture of innovation To identify intrapreneurship-killing practices found in many companies and effect change To define and build intellectual asset management systems To list and discuss key quantitative metrics for measuring innovation To describe the differences between IP laws and tools To describe the differences between IP laws and tools To create the four-step agrarian leveraging plan To identify new channel partners and opportunities To describe the current global innovation landscape To describe and explain the likely future of innovation and its possible forms
Ratings and Reviews
To review this course, please login.Login