Retailing, the business of selling consumer goods to final consumers, is constantly changing. Retailers are particularly affected by changes in the consumer population; in the economic, social, technological, and political environment; and in competitive conditions. This course teaches you the main requirements of effective retail management: personal qualifications of management; an adequate financial structure; necessary physical facilities; effective policies and procedures; and competence, loyalty, and productiveness of personnel. Also discussed are online retailing strategy, improving Internet presence, and future changes in retailing.
Chapter 1:Retailers and Their Structure 1. Recognize the importance of retailing to the U.S. economy. 2. Recognize the structure of retailing. 3. Identify advantages and disadvantages of online retailing, and methods to improve an online business. Chapter 2:Retail Management Requirements 1. Identify the skills requirements of management. 2. Recognize attributes of successful retail businesses.
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